BPG in the News

The Guardian (blog)Media Monkey's Diary: Jeremy Clarkson, Simon Heffer and Martin SorrellThe Guardian (blog)Monkey learnt many things at a Broadcasting Press Guild breakfast last week with Martin Sorrell (or rather alongside him, as he didn't stop talking long enough to eat his scrambled eggs) but chief among them was that [...]
Sun, Mar 29, 2015
Source: Google News
CMO Today: Martin Sorrell Sings Print's PraisesWall Street Journal (blog)But as CMO Today reports, citing the Times of London, Mr. Sorrell said at a Broadcasting Press Guild breakfast this week that newspapers and magazines may be “more effective than people give them credit [for].” He cited research saying that traditional [...]
Fri, Mar 27, 2015
Source: Google News
Media Week (registration)WPP's Martin Sorrell reconsiders strength of newspapersMedia Week (registration)His comments made at the Broadcasting Press Guild this week mark a major U-turn on a presentation he gave at an Enders Analysis event just a week earlier, when he had once again referred to Mary Meeker's time spent versus [...]
Fri, Mar 27, 2015
Source: Google News
Wall Street Journal (blog)WPP's Martin Sorrell Sticks Up for NewspapersWall Street Journal (blog)Newspapers suddenly have another ally, and this one runs the world's largest advertising group. Martin Sorrell, chief executive of WPP WPPGY +0.45%, said at a Broadcasting Press Guild breakfast on Wednesday that clients and agencies may want to [...]
Thu, Mar 26, 2015
Source: Google News
Sorrell Says Rush To Digital May Need To Be ReconsideredMediaPost CommunicationsSir Martin Sorrell, the chief executive of the world's biggest ad agency group, admitted he had shifted his view. The head of WPP told the Broadcasting Press Guild that agencies and their clients had moved so much money from newspapers [...]
Thu, Mar 26, 2015
Source: Google News

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